Sometimes it seems like there's a recipe to everything. As if no matter what you're doing, it's just a matter of throwing in the same ingredients, doing the same grunt work, and you'll get your cookies. Yeah it's rarely that simple at first, but once you get something right—or at least sort of right—it's so easy to get locked into the behaviour that achieved it.
Positive reinforcement can lead to genuine self-improvement for sure, but there's always the annoying danger of complacency on the side. Especially if it becomes something you start to crave or need.
Humanity was brilliant to invent money. Look how much good and bad it does, and all for a cookie we can't even eat.
...You can buy some though.
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